If you’re considering implementing AI into your business, you want to familiarize with the difference between – MANAGED and UNMANAGED AI solutions. More on this in a moment. For now, take a moment and read the screenshot below. This is a REAL post by an AI freelancer in an online AI development community.
Obviously, this AI freelancer never informed their client about what had happened with their customer. How would you handle it if this happened to one of your customers? This could ultimately result in a potential lawsuit for your company!
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So how could something like this happen you ask? Well for a variety of reasons:
1) the AI freelancer isn’t very well trained (they’re usually self-taught).
2) the AI freelancer isn’t very experienced.
3) the AI freelancer doesn’t actively MANAGE their clients’ campaigns.
The Problem With SaaS Companies And AI Freelancers
As you’re learning how to navigate this new world of AI, it’s important to understand all the players in the game. Many offers that you see online for cheap AI tools costing a few $100 per month or less are usually SaaS companies (software as a solution) or AI freelancers. These are well meaning companies or individuals who learn how to develop AI tools only. They have no idea how to grow a company. They don’t have training or expertise on how to successfully run marketing campaigns, they have no idea how to perform lead generation, they have no idea how to perform or improve sales, they don’t know how to get results from leveraging follow-up systems, etc..
All they know how to do is build (mass produce) CHEAP AI tools. So they really don’t know how to advise you to grow your company with AI or anything else! This is important to know especially if you’re seeking them out for their advice.
Because they lack any type of Business Building – Business Growth Expertise, they also don’t even offer to run and manage your campaigns. Many AI freelancers don’t even know that that’s even a thing! How can someone who has no experience running marketing campaigns, generating leads, making websites & landing pages convert better, improving sales performance, etc. run and manage a marketing, lead generation or sales campaign? Are you starting to get the idea?
The SaaS companies won’t do this yet some of the freelancers MAY check on your cheap AI tool once in awhile to see if it’s still working properly. They’re not concerned about your results. That’s not their background. So that’s what happens when you have a campaign that’s UNMANAGED.
We repeat, AI is just a tool like Aweber is a great email marketing tool. We still use them for many of our clients as a foundational follow up & perpetual selling system. AI is just a tool just like OutGrow is another great tool that we use for our clients survey campaigns. Just like they are tools…A.I. is a tool.
You have to know how to generate leads and sales with email marketing to make the tool work. You have to know how to generate leads and sales with survey marketing to make that tool work. The same is the case with Artificial intelligence.
Lastly, we used to provide Virtual Employees from the Philippines starting back in 2009 for small businesses. Some companies would have just one virtual employee who was just doing appointment setting. We had many clients that used our outsourcing solution from across many different Industries.
Yet guess what, the Virtual Employees had to be managed as well. We had to train them. We had to support them. If their numbers started to slip, we retrained them. If they got a new script or they had trouble with converting leads, we retrained them.
The client never knew that we were doing all these things. They just knew that we managed their campaign so they could focus on getting the results that they wanted. We’ve been doing this for over 20 years. So of course, when WE employ AI, we already know how to run and manage AI Telemarketing campaigns both inbound and outbound.
Yet for SaaS Companies and AI Freelancers, they don’t have that background or experience. Yeah, they could have ChatGPT write you a script, yet they don’t know if the script’s going to work, especially for outbound calling or even inbound calling. If it’s going to sell at all.
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And then, if it doesn’t work, where do they go? Nowhere, so the client cancels after a few months.
This is why managed campaigns average anywhere from $500 per month to $5,000 per month. Pricing based on the needs of the client, what it takes to build and maintain the artificial intelligence solution, what it takes to provide ongoing training and support to the AI agent, etc..
The best thing to do is talk with an experienced business growth consulting firm, that routinely leverages AI successfully into businesses of various sizes, to find out what works best for you and get you the EXACT Results that you want.
Like to know more? Contact us for a 15 minute A.I. for Business Consultation & DEMO.
