We’ve Created What We Consider To Be The Perfect, Mobile App Marketing Strategy…

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Marketing a mobile app is just like launching any new start up business. There are many unique challenges that you’ll experience ranging from finding your ideal target audience, perfecting your branding and messaging, perfecting your sales and marketing systems all the way up to increasing and stabilizing your cash flow.

With so many challenges in the way of achieving your mobile app growth goals, it can seem unnerving at times. SMARTER Prospecting is a leading one-stop-shop agency for mobile app owners. Our unique marketing strategies result in GROWTH. We market apps to become category leaders.

Our proprietary mobile app marketing strategies leverage a combination of (ASO) app store optimization, App Store & Play Store ads, social media ads, email marketing, sms marketing, website SEO and even low-cost TV advertising. In addition, we also leverage influencers to acquire new users for our clients, followed by in-app analytics to retain active and paying users.

Many of the other mobile app marketing firms out there are simply carbon copies of each other. Which means they pretty much all have the same limited number of tools in their toolbox. This means they’re going to fit you into whatever services they offer instead of customizing a business growth strategy for your mobile app that will get you the results that you want in record time.

They literally cannot do what we do. Since we have more than 20+ years of experience in lead generation (both online and offline) for companies spanning across hundreds of industries, we’re expert at generating new customers for our clients from a wide variety of innovative sources.

**Introducing Our ‘Mobile App Marketing 360’ Strategy**

In order to guarantee the best results possible for your mobile, we leverage the following 6 PROVEN Tactics:

1) App Store Optimization (ASO)

Our process begins with us doing rigorous keyword and key phrase research to determine which will empower your app to get the best possible rankings. From there we design your App Store and Play Store app descriptions with our ‘Magnetize Your Marketing’ system of copywriting that not only grabs and hooks potential users, it moves them along your sales process.

We also help you determine your ‘buyers personas’ for your ideal users and even design preview videos for your profiles that perfectly target your ideal users. This portion of our strategy greatly increases installs and conversions.

Next, we design cutting edge, fortune 500 creatives that are sure to catch the eye of App Store browsers and make them want to know more. Lastly, we use multivariate testing to determine which versions of your descriptions and creatives are getting you the best results.

2) Email Marketing

Our process also includes leveraging email marketing to generate more positive reviews for your mobile app in the app stores as well as on online review sites (if applicable). Plus, this is where we perform surveys of your users to get real time feedback to make improvements in both your marketing as well as the app functionality itself.

Lastly, we promote your referral marketing campaign through email also. This strategy really aids in helping your mobile app to go viral!

This invaluable Tactic is a pillar in maximizing your user lifetime value for your mobile app. This is one of the main places where the other mobile app marketing companies drop the ball.

3) Ad Marketing

This is where we have an unfair advantage. For more than 20 plus years of doing lead generation for hundreds of companies, we become recognized experts in paid ad marketing. We leverage strategic Google Adwords, Google Display Network (GDN), Apple Search Ads, and social media ads specifically placed to achieve a low Cost Per Install (CPI) for you while scaling up your campaign to maximize and optimize the number of installs that you receive for your mobile app.

4) Influencer Marketing

Instagram and TikTok are both powerful social media influencer platforms. We leverage our network of vetted social media influencers, many that have millions of followers, to spread the word about your mobile app and brand. We ensure that they post about and link to your app in unique and innovative ways.

5) C-TV (Streaming Service) Marketing

if you watch any shows on any of the streaming services, you’ve likely seen commercials for a variety of mobile apps. The reason you’ve been seeing them is because marketing a mobile app on streaming services works!

Again from 20+ years of doing TV video production as well as broadcast and cable TV advertising for our clients means that we know how to leverage TV advertising to drive installs and revenue. Streaming services empowers us to be able to hyper-target your ideal users by network and even the shows that they watch. We can even include QR codes in your video ads so that users, watching their favorite show, can scan the QR code and download your mobile app almost instantaneously!

Again, this is another proven mobile app marketing tactic that the majority of mobile app marketing companies don’t employ or lack the expertise on how to do it effectively.

6) Website SEO Marketing

* With 35% of respondents saying they found out about a company’s mobile app from the search engines (source eMarketer – see below), you can understand the importance of marketing your app in the major search engines. If you’re not found in the search engines, you’re losing out on more than 1/3 of potential online users! This is another glaring mistake made by the majority of mobile app marketing companies. Yet not with SMARTER Prospecting!

‘Mobile App Marketing 360’ strategy covers all the bases, picks all the fruit (even the low hanging ones) and ensures that you get the maximum number of installs from every possible medium. All of this while staying within your budget.

Pop Quiz CEO: Is It Worth 1 Phone Call To Learn Innovative Ways To Grow Your Mobile App Instead Of Going With A Lesser Company And Getting Mediocre Results?

Like to know more? Contact us for a FREE 20 Minute Mobile App Marketing Consultation.

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“It is not necessary to do extraordinary things to get extraordinary results.”

Mobile App Marketing