It’s always surprising to us when we talk to business owners and explain to them precisely where and how to leverage A.I. in their business to improve their results and/or save them time and a ton of money. Many of them are confused by all of the AI rhetoric they see on the Internet which ultimately comes down to SaaS companies or tech nerds hawking their latest cheap AI tools. That’s why it’s a world of difference when you talk to an experienced business growth consulting firm.
In this blog post, we’re going to share a proven strategy for leveraging AI in your business that can double your sales in as little as 30 days. You’re not going to see any wild claims or empty promises. Just hard facts and real-world experience showing you step by step how it can work for you and your business.
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So we always start by explaining that there are 2 major parts to your overall marketing campaign – your Front-end Sales and Marketing as well as your Back-end Sales and Marketing. In previous articles, we shared strategies for improving your sales results from your back-end marketing campaign leveraging A.I.. Here, we’re going to share a strategy on how to improve the results from your front-end marketing campaign leveraging A.I..
Your front-end sales and marketing is everything that you do to acquire a NEW customer. Back-end sales and marketing is everything you do to get referral customers AND cross-selling your additional products and services to your existing customers on an ongoing basis.
That having been established, one of the places where MOST businesses literally hemorrhage sales revenues is, you guessed it, converting leads to booked appointments or meetings. Think about it, a company pays a bunch of money to get interested people to call them on the phone or fill out a form online to request more information. Then their sales team has to (ideally answer the phones when leads call in) call the leads back from left voicemail messages or from email notifications with the leads information.
For a variety of reasons, the vast majority of these leads are NEVER converted to appointments. Across the majority of industries, on average, a whopping 70% of leads are not converted into appointments! That means only 30%, or 30 leads out of every 100, are converted into booked appointments. This means 70 out of 100 leads, that are already paid for, go to waste or “die”!
Most business owners just accept this reality as simply “the cost of doing business”. And each month just focus on converting another 30 out of 100 leads. You’d think it would be top priority to address this issue with most companies. Yet because they still make a lot of money from those 30 booked appointments, these wasted leads and money are considered to be acceptable losses.
So why would experienced business owners allow so much of their money and potential clients to go to waste on the monthly basis? The answer is simple…they don’t want to spend more money on the same leads, they don’t have the infrastructure to support it and oftentimes don’t have the budget to have trained, experienced appointment setters keep contacting all of those leads to book them into appointments.
The solution? Enter Artificial Intelligence. Things are about to get spicy! Lol!
In this portion of your business’s front-end sales and marketing, A.I. comes into its own. What we do for our clients is strategize, design and build both an A.I. Voice Agent AND an A.I. SMS Agent to contact 100% of their leads. We combine this with a lead contact strategy that hits leads in the morning and early evening, every day for several weeks until we finally are able to communicate with them all and book them as appointments in your calendar!
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Remember AI doesn’t get demoralized, doesn’t get sleepy, and can call and contact leads 13 hours per day (from 8:00 AM to 9:00 PM) 7 days per week. Once the lead replies to either the AI Voice Agent or the AI SMS Agent, we book their appointment directly into your calendar or CRM. You and your sales team simply show up to your office with appointments already booked on your calendar!
With the above strategy you can realistically MORE THAN DOUBLE your number of booked appointments each and every month! You can see this in action with our ‘LTA Calculator’ (Lead To Appointment) in our previous blog post by clicking here.
Like to know more? Contact us for a 15 minute A.I. for Business Consultation & DEMO.
