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Blog Menu Word Of Mouth Marketing Tips What Is Word Of Mouth Marketing?

What Is Word Of Mouth Marketing?

Word Of Mouth Marketing TipsMay 31, 2020Smarter

 

Word of mouth marketing is a FREE form of marketing where the customers of a company or brand are encouraged/incentivized to share the experiences they’ve had with that company with their friends

You hear so much talk about word of mouth marketing. How’s it the BEST type of marketing and has the highest ROI and biggest impact to a company’s bottom line. Yet what exactly is it and why is it important?

Word of mouth marketing is a FREE form of marketing where the customers of a company or brand are encouraged/incentivized to share the experiences they’ve had with that company with their friends,

Word of mouth marketing is a FREE form of marketing where the customers of a company or brand are encouraged/incentivized to share the experiences they’ve had with that company with their friends, family, peers, etc. to ideally entice their social connections to then do business with that company or brand.

Word of mouth marketing is a FREE form of marketing where the customers of a company or brand are encouraged/incentivized to share the experiences they’ve had with that company with their friends,

The entire customer journey from start to finish not only shapes the customer’s perception of your business yet lays the foundation for them sharing their experiences with others. This also includes every touchpoint a customer has with your business. They all shape their customer or buyer’s journey.

Word of mouth marketing is a FREE form of marketing where the customers of a company or brand are encouraged/incentivized to share the experiences they’ve had with that company with their friends,

 

Word of mouth marketing IS THE MOST CREDIBLE AND RELIABLE FORM OF MARKETING which is driven by the authentic experiences of your customers. In a nutshell, it’s your strategy for getting your customers to spread positive information and have good conversations about your brand with their social connections to ideally get them to buy from you as well.

Word of mouth marketing is a FREE form of marketing where the customers of a company or brand are encouraged/incentivized to share the experiences they’ve had with that company with their friends,

Why Is Word of Mouth Marketing Important?

People trust the words of other people OVER ANY OTHER FORM OF MARKETING. And when they are interested in making a purchase, people love and prefer to get referrals. They tend to trust the

People trust the words of other people OVER ANY OTHER FORM OF MARKETING. And when they are interested in making a purchase, people love and prefer to get referrals. They tend to trust the opinions of their friends and family when making these purchasing decisions.

Word of mouth marketing is a FREE form of marketing where the customers of a company or brand are encouraged/incentivized to share the experiences they’ve had with that company with their friends,

So Word of Mouth marketing kickstarts an EXPONENTIAL REFERRAL CHAIN that drives continuous traffic, leads and sales to your business. While some customer marketing tactics require a strong sales pitch, when you leverage word of mouth marketing properly, your sales cycles are shorter and buy with less effort.

Word of mouth marketing is a FREE form of marketing where the customers of a company or brand are encouraged/incentivized to share the experiences they’ve had with that company with their friends,

Just take a look at a few of the top statistics, and you’ll get an appreciation of how powerful word-of-mouth marketing really is:

Just take a look at a few of the top statistics, and you’ll get an appreciation of how powerful word-of-mouth marketing really is:

  • Over 70% of the consumers mention that word of mouth influences their buying decisions (Ogilvy Cannes Study)

 

  • 92% of consumers trust recommendations from their friends & Family over the paid marketing (Nielsen)

 

  • Word-of-mouth generates two times more sales over Paid ads

Word of mouth marketing was here long before social media and will be here long afterwards. The BIGGER question is…why aren’t you leveraging this powerful form of marketing in your business?

Word of mouth marketing was here long before social media and will be here long afterwards. The BIGGER question is…why aren’t you leveraging this powerful form of marketing in your business?

 

 

Word of mouth marketing was here long before social media and will be here long afterwards. The BIGGER question is…why aren’t you leveraging this powerful form of marketing in your business?

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